PEACEOUT
TAKING SKINCARE BY STORM
PROBLEM
Peaceout Skincare was founded with the aim of launching its acne dot product into a highly saturated market, exclusively at Sephora. With no guaranteed shelf space and a crowded field of legacy brands, the challenge was to disrupt the category, create a breakthrough brand, and emotionally connect with millennial women who felt constant pressure to appear picture-perfect on social media.
SOLUTION
We began with deep market and audience research, uncovering that millennial women were overwhelmed by complicated skincare routines and the pressure of social media perfection.
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Brand & Positioning: Developed a playful, Instagrammable brand identity and positioned Peace Out as the fun, one-step sticker solution for real skin issues, making acne care approachable, easy, and even "grammable".
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Campaign Development: Created the launch of the campaign 'Live a Life Without Filters. You Be You." This campaign tapped into the insight that authenticity and self-acceptance were more important to the target audience than unattainable perfection.
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Go-to-Market Strategy: Built a digital-first GTM plan leveraging influencer partnerships, user-generated content. and bold visual storytelling. Developed all branding, messaging, content, and PR strategy to ensure a cohesive and disruptive launch.
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Retail & PR: Supported the Sephora launch with in-store and digital assets, and secured national press coverage by positioning Peace Out as a category innovator.
OUTCOMES
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Peace Out sold out in Sephora stores nationwide within two weeks of launch.
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The campaign was picked up by lnStyle, Vogue, and Cosmopolitan, and the product won Teen Vogue's Best Acne Product of 2018.
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Peace Out became a cult favorite, building a loyal community and setting a new standard for fun, effective, and inclusive skincare.
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The brand's scalable GTM model fueled ongoing product launches and rapid growth, establishing Peace Out as a true disruptor in the beauty industry.
