ABOUT US
WE Build BRANDS CUSTOMERS ARE OBSESSED WITH
Pattern Intelligence is our system for aligning your story, pricing, and go‑to‑market, so the right buyers say yes faster.
Meet Our Founder
Cynthia Ferngren is an award-winning strategist and marketing thought-leader that has been launching successful brands for over two decades that has been featured in publications such as USA Today and OK Magazine for her approach to strategy.
She has developed strategy and content for some of the most iconic brands of our time including IBM, Dell Software, Botox, Johnson & Johnson, Neutrogena, Verizon, AT&T, GSK, Novartis, Trafalgar, Wells Fargo, JP Morgan Chase, and Pfizer.
Cynthia has brought over 100’s of startups to life, serving as the strategic lead for launching Peace Out, DwellBeing, GigUp, AltroSmart, Lease Easy, Tomlinson Center for Leadership, Engle Roberts, Brochu Walker, Bold & Bare, Foodspace, PeaPod, and many many more. Her wealth of knowledge in successfully launching brands has led her to a mentor position at Make In LA, a hardware-focused incubator.
She is one of UpWork’s top 1% earners, won the 2021 Tony Robbins Comeback Challenge, is an expert speaker and published author. She has spoken at Digital Marketing LA, The Authentic Marketing Conference, 2018 CEMA Summit, and the 2018 Video Marketing Conference. In addition, Cynthia was a featured expert contributor to the book Digital Marketing Tactics and has won over ten industry awards for her content and strategy.
Who it’s for
Startups (Series A–C)
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You’ve got product‑market traction, but messages shift by audience, and pricing lacks clear value steps. We align the story, define a three‑step plan taxonomy, and arm sales and product with a buyer‑ready spine.
CPG
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Too many variants and claims create “which one is for me?” confusion. We compress to a simple tier ladder, mirror pack • PDP hierarchy, and order proof to quickly kill objections.
Fashion and Beauty
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Launches outpace the story. We define the purpose of each tier, write PDP blocks and FAQs that convert, and align creator briefs so that everyone repeats the same narrative.
SaaS/AI
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Feature soup and plan sprawl slow decisions. We collapse to three value tiers, align PMM and Sales around a 7‑slide spine, and sequence proof by role—CFO, Ops, Security.
Healthcare and Biotech
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Technical claims need clear outcomes. We translate features into clinician, patient, and payer benefits and build dual‑path materials that accelerate appropriate adoption.
WHAT YOU LEAVE WITH
Our process is fast, focused, and calm. We time‑box to 10 days for clarity and give you assets your team can ship. Then we run a tight set of tests over 90 days to scale what works. Minimal input, maximum output. Decisions, not decks.
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A one‑sentence narrative your team can repeat everywhere
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Clear value steps (tiers or plans) with real jumps between them
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Channel‑ready building blocks: deck spine, site/LP and PDP copy, FAQs by objection
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A focused 90‑day plan tied to conversion, demos/adoption, velocity
Why it matters
Complexity is a conversion tax.
When product, pricing, and channels tell different stories, buyers hesitate. Pattern Intelligence makes the choice obvious, so people move from “I’m not sure” to “Yes.”
PRINCIPLES WE WON'T COMPOMISE
Less, but clearer
One promise, a few strong proofs, simple value steps.
Proof over opinion
Evidence sequenced to de‑risk the buy by role.
One story, every channel
Digital platforms, site/app, deck, PDP/LP, email, and talk tracks match.
Measureable by design
Every engagement ships with KPIs and tests.
PRESS
We are proud to have received numerous awards and accolades for our innovative campaigns and outstanding results.
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